Table of Contents
- Introduction :
- Purpose of the EOI (Expression of Interest) :
- Scope of Work – Project Responsibilities & Key Deliverables :
- Important Dates :
- Tender Fees & Earnest Money Deposit (EMD) Details :
- Training Partner Eligibility Requirements :
- Selection Process & Evaluation Criteria for Applicants :
- Empanelment Process Overview :
- Eligible Beneficiaries Criteria :
- Total Training Target Overview :
- Job Roles, Courses, and Key Focus Areas :
- Program Duration Details :
- Funding Structure Explained with Condition :
- Application Submission Process & Communication Address :
- Other Important Terms & Conditions :
Introduction :
Madhya Pradesh Tourism Board (MPTB) has invited an Expression of Interest (EOI) for the empanelment of qualified individual experts and agencies to identify, design, and develop tourism-linked enterprises while promoting skill development and sustainable livelihood opportunities. This initiative focuses on strengthening Community-Based Rural Tourism in selected tourism villages and clusters spread across various cultural zones of Madhya Pradesh, with the objective of enhancing local employment, inclusive growth, and sustainable tourism development.
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Purpose of the EOI (Expression of Interest) :
The primary objective is to promote experiential tourism, strengthen local livelihoods, and ensure active community participation in sustainable tourism development.
- Identify and promote tourism-linked enterprises to unlock local economic potential.
- Assess skill gaps and provide customized training programs aligned with industry needs.
- Strengthen rural tourism ecosystems through improved infrastructure, strategic marketing, and institutional support.
- Create sustainable livelihood opportunities that empower local communities and generate long-term employment.
Scope of Work – Project Responsibilities & Key Deliverables :
The selected experts/agencies will be responsible for:
- Baseline and situational analysis will be conducted to assess existing livelihoods, tourism potential, and skill gaps within the target areas.
- Livelihood identification will focus on tourism-aligned income activities, such as mushroom farming and traditional crafts, to ensure sustainability.
- Experiential tourism development will include the design of Village Life Experiences (VLEs) like guided village walks, cultural interactions, and local cooking classes.
- Skill development and entrepreneurship support will involve structured training, asset creation (such as e-rickshaws and telescopes), and linkages with relevant government schemes.
- Marketing and content creation efforts will cover offline and online promotion strategies, supported by high-quality visual and digital content.
- Institutional strengthening will be undertaken by supporting Gram Paryatan Samitis and coordinating closely with district administration.
- Monitoring and documentation will include baseline and endline surveys along with systematic documentation of best practices and impact outcomes.
Important Dates :
| ACTIVITY | DATE & TIME |
| EOI Publish Date | 26 November 2025 |
| Pre-Bid Meeting | 08 December 2025, 3:00 PM at MPTB Office, Bhopal |
| EOI Submission Start Date | 09 December 2025, 5:00 PM onwards |
| Last Date for Submission | 18 December 2025, 3:00 PM |
| EOI Opening Date | 19 December 2025, 3:00 PM |
Tender Fees & Earnest Money Deposit (EMD) Details :
- Earnest Money Deposit (EMD) :
- Amount: ₹20,000/-
- Mode: Online payment only via the e-Procurement portal
- Non-submission will lead to rejection
- Tender Fees :
- Document Fees: ₹2,000/- + GST (non-refundable)
- Processing Fees: As applicable
- Payment Mode: Online via mptenders.gov.in
Training Partner Eligibility Requirements :
For Individuals:
- Master’s degree in Tourism, Rural Development, or a related discipline is required.
- Candidates must have a minimum of 7 years of proven experience in community-based initiatives and rural livelihood projects.
- Prior hands-on experience with Government, NGO, or CSR-funded projects is essential.
- Strong proficiency in the local language, along with effective facilitation and communication skills, is mandatory.
- Applicants must own a vehicle and possess essential electronic equipment, including a laptop and mobile phone.
For Agencies:
- The organization must have a minimum operational history of 7 years, including at least 3 years of active presence in Madhya Pradesh.
- Applicants should demonstrate an average annual turnover of ₹20 lakh or more during the last three financial years (2022–23 to 2024–25).
- The bidder must have successfully executed at least two Central or State Government projects related to livelihood or community development within the past five years.
- A minimum strength of 10 full-time employees is required to ensure effective project implementation.
- The organization must have the capacity to deploy qualified technical experts in line with the defined scope of work.
Selection Process & Evaluation Criteria for Applicants :
- Screening based on eligibility and document verification.
- Evaluation based on:
- Past experience in similar projects
- Manpower strength
- Financial capability
- Presentation before selection committee
- MPTB reserves the right to shortlist, reject, or modify the selection process.
Empanelment Process Overview :
- Submission of the EOI must be completed along with all prescribed formats and documents.
- Shortlisting of applicants will be carried out based on the defined evaluation and assessment criteria.
- Selected entities will receive a Letter of Empanelment, followed by the signing of the Empanelment Agreement.
- Work allotment will be finalized based on the approved proposals and quoted financial terms.
Eligible Beneficiaries Criteria :
- Individuals from selected tourism villages and clusters who are willing to participate in tourism-linked livelihood opportunities.
- Potential homestay owners, local artisans, farmers, and service providers seeking to earn through sustainable tourism activities.
- Members of Gram Paryatan Samitis and other local community institutions actively involved in village-level tourism development.
Total Training Target Overview :
- Not explicitly mentioned in the EOI. Targets will be defined per cluster/village based on baseline assessment.
Job Roles, Courses, and Key Focus Areas :
- Tourism enterprise development focused on creating sustainable local businesses and income opportunities.
- Skill training programs in traditional crafts, agri-tourism, and hospitality services to enhance employability and self-reliance.
- Entrepreneurship development initiatives designed to support startups and small enterprises.
- Digital marketing and content creation training to improve online visibility, branding, and market reach.
- Community mobilization and institutional strengthening aimed at building organized, resilient, and self-sustaining groups.
Program Duration Details :
- Total Consultancy Period: 12 months (extendable based on requirement)
- Phased Implementation:
- Phase I: 2 months – Baseline & Planning
- Phase II: 6 months – Skill Development & Implementation
- Phase III: 3 months – Marketing & Visibility
- Phase IV: 1 month – Endline & Reporting
Funding Structure Explained with Condition :
- Payments linked to deliverables in four phases:
- Phase I: 10%
- Phase II: 40%
- Phase III: 30%
- Phase IV: 20%
- All costs related to EOI submission borne by the applicant.
Application Submission Process & Communication Address :
- Online only via the GoMP e-Procurement Portal: https://www.mptenders.gov.in/
- Hard copies not accepted.
Address for Submission :
- Madhya Pradesh Tourism Board
6th Floor, Lily Trade Wing, Jahangirabad, Bhopal, MP – 462008
Contact: +91-9406904403
Email: dirskill.mptb@mp.gov.in
Website: tourism.mp.gov.in
Other Important Terms & Conditions :
- Intellectual Property Rights (IPR) related to the project will fully vest with MPTB.
- Any conflict of interest must be clearly declared in writing at the time of submission.
- Arbitration of disputes shall be governed by the Arbitration and Conciliation Act, 1996, with the venue fixed at Bhopal.
- Legal jurisdiction for all matters shall lie exclusively with the courts at Bhopal.
- MPTB reserves absolute rights to cancel, modify, or reject any bid at any stage without assigning any reason.
- This EOI is only an invitation and does not constitute an offer or commitment, and all costs related to bid submission shall be borne by the applicant.
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